Skills Library

Optional short courses for marketing governance fluency

Practical £79 courses for learners who want deeper understanding of the platforms, channels, and systems they may need to govern as a Marketing Controller.

These courses are optional. They complement the Certified Marketing Controller qualification but are not required for certification.

Optional short course

Paid Search & AI Campaign Governance

Understand Google Ads, Performance Max, Microsoft Advertising, Smart Bidding, search terms, brand protection, budgets, conversion goals, agency recommendations, and platform AI.

£792–4 hours

Not required for CMC certification

Optional short course

Measurement, Attribution & Conversion Quality

Understand GA4, Google Ads conversions, Microsoft UET, attribution models, offline conversions, CRM imports, consent, data quality, and whether AI is optimising for the right outcome.

£792–4 hours

Not required for CMC certification

Optional short course

Paid Social & Creative Risk Governance

Understand Meta, LinkedIn, TikTok, audience expansion, creative fatigue, claim risk, targeting controls, budget shifts, and AI-generated creative.

£792–4 hours

Not required for CMC certification

Optional short course

SEO, AI Search & Organic Visibility Governance

Understand Google Search Console, Bing Webmaster Tools, AI search visibility, content authority, technical SEO risk, and evidence standards for organic performance.

£792–4 hours

Not required for CMC certification

Optional short course

Marketing Automation & CRM Governance

Understand HubSpot, Salesforce, Klaviyo, Mailchimp, lifecycle campaigns, segmentation, consent, lead scoring, handoff risk, and automated journey control.

£792–4 hours

Not required for CMC certification

Optional short course

E-commerce, Product Feed & Merchant Centre Governance

Understand product feeds, stock availability, pricing accuracy, Shopping campaigns, Merchant Centre, offer claims, product data quality, and margin risk.

£792–4 hours

Not required for CMC certification

Optional short course

Agency & Vendor Governance for AI Marketing

Learn how to govern agencies, freelancers, SaaS tools, platform reps, AI recommendations, reporting standards, SLAs, evidence requests, and approval gates.

£792–4 hours

Not required for CMC certification

Optional short course

Regulated Marketing Claims & Compliance

Understand claims substantiation, compliance review, risk escalation, approval records, and audit trails in regulated or high-trust sectors.

£792–4 hours

Not required for CMC certification

The Certified Marketing Controller programme remains the primary qualification. View certification pricing.