Course Team
Course Team
Meet the people supporting the Marketing Controller programme, assessment process, and professional standards.
James Pybus
Programme Lead
James Pybus leads the development of the Marketing Controller programme and its practical learning experience. His work focuses on AI marketing governance, operational accountability, and helping organisations keep human judgement at the centre of AI-assisted marketing decisions.
Dr Gemma Pybus
Course Assessor
Dr Gemma Pybus supports the assessment process for the Marketing Controller programme. Her role is to help ensure learner submissions are reviewed against the published assessment criteria, with attention to evidence, professional judgement, risk awareness, and clear written feedback.
Assessment and programme integrity
The Marketing Controller programme is designed around evidence-based judgement, accountable decision-making, and human review. Learners are assessed against a published rubric covering evidence quality, risk identification, measurement judgement, governance reasoning, and audit trail design.
The Marketing Controller programme is sponsored by Corelantis.